J.Crew Brands Extend Partnership with Blue Jeans Go Green™

Love sharing exciting eco-programs like this one. I hope you have a J.Crew or Madewell store in your area so you can particpate too. Read on!

From now until December 31st at J.Crew or January 31st at Madewell, you can bring in your old jeans and you’ll receive $20 towards your next demim purchase. Your old jeans will then be recycled into UltraTouch™ Denim Insulation as part of the Blue Jeans Go Green™ program.

SO cool?!

Cotton Incorporated began the denim recycling program in 2006 to help benefit local communities across the United States. Over one million pieces of denim have been collected to date, and the insulation has been distributed to organizations such as Habitat for Humanity to help communities in need. Approximately 250,000 square feet of insulation are distributed each year and the Blue Jeans Go Green™ program has diverted over 600 tons of waste from landfills since its inception.

“We are delighted that J.Crew has decided to continue to support Blue Jeans Go Green™,” said Andrea Samber, Co-Director of Strategic Alliances at Cotton Incorporated. “We are also thrilled that Madewell has joined in the partnership and has introduced their loyal denim customers to the program.”

Click here for info on this exciting program!

I was compensenated for this post. All opinons are my own.

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