USG Introduces New Brand Identity

Are you excited for the Olympics next year? I am!

Earlier this month the USG (United States Gypsum) Corporation launches its support of both the U.S & Canadian Olympic Teams. The company is a leading building products company and the tagline it chose “It’s Your World. Build It” is very fitting.

“Olympic and Paralympic athletes are known for high performance, perseverance and a commitment to excellence – principles that align closely with USG’s own values. We are proud to support the athletes who devote their lives to achieving greatness. It inspires us to do the same as we embark on the next phase of our company’s growth,” said Chairman, President and CEO James S. Metcalf.

USG’s U.S. sponsorship includes the donation of innovative building materials, such as SHEETROCK® Brand UltraLight Panels Firecode® 30 for the new High-Performance Center at the Colorado Springs Olympic Training Center, which is going to open in early 2014.

The four-year agreement also includes the sponsorship of Team USA and the Canadian Olympic Team competing in the 2014 Olympic and Paralympic Winter Games in Sochi, Russia; the 2015 Pan/Parapan American Games in Toronto; and the 2016 Olympic and Paralympic Games in Rio de Janeiro.

Sounds like a great partnership. Read more details about the USG Corporation and watch this short video here:

What is your favorite winter Olympic sport?


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